MITAS held the inaugural Baby Show from the 22nd to 24th July 2022.
This is the first baby fair in Singapore with a added B2B element. Buyers from retail stores and department stores, VIPs and KOLs from Singapore and the region were invited to an luncheon held before the fair was officially opened at 12 noon on Friday 22nd July.
Partnering with Lazada, MITAS Baby Show 2022 was also the first ever Online-to-Offline baby fair in Singapore, where consumers could purchase products through Lazada through the innovative use of QR-codes placed at each booth. Consumers could then choose to pick up the orders immediately at the fair itself, or receive them at home after the fair closed. This groundbreaking concept allowed consumers to spend more them shopping at the show, instead of thinking how to manage their large purchases at the fair.
The event successfully concluded on the 24th of July and exhibitors at this event all clamoured for the next MITAS Baby Show.
View the highlights of our event here: