Founding Members

Jarrons & Co. Pte Ltd Logo

Jarrons & Co. Pte Ltd

Jarrons & Co. is a Singapore-based children merchandise retailer which focuses on designing, contract manufacturing, and procuring high-quality and valued products for our little ones.

Jarrons & Co. is the sole Distributor of International Brands such as uPang, Doona, Micuna, Happy Cot and Tiny Love.

Maxwell Distribution Pte Ltd Logo

Maxwell Distribution Pte Ltd

Maxwell Distribution Pte Ltd was established in 1993. Maxwell introduced child safety accessories with Safety 1st and has stayed on this key direction in child safety in mind. Maxi Cosi is Europe’s no.1 brand in car safety travel and leads the market with innovations.

Maxwell Distribution is the brand owner of Cheeky Bon Bon, the widest range of baby beddings catering to local demands. The brands are retailed under the Picket&Rail Baby&Kids Outlet at City Square Mall, and online as well.

Infantino Enterprise Pte Ltd Logo

Infantino Enterprise Pte Ltd

Infantino was founded in 1993, and has always pride itself on sourcing high quality and reasonably priced infant products from around the world.

Infantino Enterprise is the brand owner of Bonbijou, and the official sole distributor of Munchkin, Galt, Aleva Naturals and Learning Kids products in Singapore.

Motherswork Pte Ltd Logo

Motherswork Pte Ltd

Motherswork was created by Sharon Wong, @swwongsharon in 1998, as an extension of her as a mother of 3, a purposeful business to bring together a community of women as they journey into motherhood and beyond through milestone and moments.

Motherswork is a leading premium retailer of mother, baby and kids products in Singapore and China. Some of the brands Motherswork distribute are Bugaboo, Joolz, Babybjorn, Green toys, Elipse and Clek.

Hong Da Pte Ltd Logo

Hong Da Pte Ltd

Baa Baa Sheepz is dedicated to a fun and comfortable lifestyle. We manufacture quality home wear that are so soft and comfortable, feature fun innovative design, and are natural, timeless, friendly and functional.

Friends of Baa Baa Sheepz include Doo Doo Mooky, Moo Moo Kow and Crok Crok Frok.

Toddly Pte Ltd Logo

Toddly Pte Ltd

Originating from Taiwan, Puku is well-loved by many as an energetic and down-to-earth childcare brand. Since 1996, our mission is to create the greatest amount of pleasure for children with the most affordable products. We strongly believe in nurturing our child with companionship and bringing fun in your parenthood journey. From you to your child, Puku is here with you every step of the way from the very first day.

Established in the early 70s, Fiffy started out as a home-grown brand in Malaysia specialising in baby’s clothing. Over the years, Fiffy has expanded its categories and is constantly evolving to reach out to more mummies with a range of products that are safe, comfortable and practical. Today, Fiffy emerged as one of the top 3 best-selling baby products in Malaysia.

Sophie & Friends (S) Pte Ltd Logo

Sophie & Friends (S) Pte Ltd

At Sophie & Friends, we believe that in each baby product category, there is a best brand for you and your baby. We’re zealous in finding these brands with products of high quality, excellent design, safe for babies and practical for the modern parent.

The range of brands that we represent include Sophie la Giraffe, Ki ET LA, FREDS SWIM ACADEMY, Nimble Babies, Traeumeland, among others.